Colours

Colours

Payright colours are picked with digital first in mind. Please note that colours appear duller in print or CMYK.

Primary

Text should only be in Primary colours. Eggplant should be used in copy heavy paragraphs. The gradient between Raspberry and Ultraviolet is used for online devices. The gradient should only be sparingly used as background colour fill.

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Eggplant

R:36 G:0 B:80
#240050

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Ultraviolet

Ultraviolet R8:4 G:49 B:244
#5431FF

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Raspberry

R:249 G:50 B:83
#F93253

Secondary

Steel is used to break up a layout and to create subtle depth.

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Steel

R:175 G:187 B:208
#AFBBDO